communicating your 

company’s value

Hayes Strategy client engagement:
brand development, logo design, website design, search engine optimization (seo), portrait & action photography

Portrait Photography and Action Photography for use throughout marketing initiatives

With the logo design and brand exploration process complete, we began exploring the website design. Imagery is key to every successful website design—the use of imagery online communicates information to the visitor much quicker than reading text and other information. In the case of Hayes Strategy, we determined that it was critical for the website to use authentic imagery of Sara Hayes, owner of Hayes Strategy, in action rather than using stock imagery to metaphorically represent her services.

True Creative staged and shot a collection of portrait photos and action shots of Sara Hayes presenting information to clients and reviewing information with colleagues. We also staged and photographed a setting for formal portrait shots to be taken. Once edited, a final collection of final images were delivered.

A website design that brings everything together into a cohesive marketing platform

Once the logo, brand platform, and photography were completed, we incorporated all elements into the new website design. Each of the final images taken during the staged photoshoots were utilized as opening web page compositions. The website design uses a minimalistic design approach to reinforce the quality and style of minimalism used in the logo design. We used large, open areas of white with accents of neutral grey and blue to maintain a sophisticated atmosphere. Each opening image composition includes thin grey lines woven through the elements in the image to create an immersive depth and seamless incorporation of image, color, line, and text at the opening of every page.

Overall, the website design is simple but powerful. It’s the perfect example of how a few small but strategic design elements can make a huge difference.

Connect with us in Rochester, NY

PHONE: 585.978.9114
Email: info@truecreativeny.com


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