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Brand development & logo redesign using imagery, texture, and color.
Insight Herbals creates hand-crafted herbal salves, balms, soaks, scrubs, and infused oils through sustainable farming and harvesting practices. Their product quality is incredible, and they needed a brand, packaging, and website eCommerce platform that truly captured the quality of their brand.
Insight Herbals is unique. The creator and founder of Insight Herbals is inspired by astrological elements and incorporates astrological influences into the infusion process of her products. The brand development process incorporated these elements while still maintaining elements that communicate the herbal and natural product characteristics.
The logo design exploration process began with a medicinal-style design. Through the design process, this style evolved to include astrological symbols and a triangle shape, which is the alchemic symbol for earth. An approachable, sophisticated, yet still playful type choice was selected and added in a slight arc across the earth alchemic symbol, giving balance to the overall design. The logo was finalized in a few different formats, allowing the logo to be used with or without the alchemic symbol behind it. This logo system proved to be a great solution to allow for the identity to have the greatest level of flexibility across potential marketing applications.
Website redesign & eCommerce platform that translates the core of the brand.
The astrological elements, natural colors, and typographic choices explored during the logo design process became core elements of the brand that were then incorporated into a cohesive website design. As the logo design has a strong vertical symmetry, True Creative designed the website around the use of a strong vertical navigation bar that sits off the left of the website design and features an astrological night sky background.
The focus of any eCommerce website should be the products themselves. The website user experience was optimized around the navigation, organization, and showcasing of the products—with imagery that accurately represented the quality and value of the products.
Packaging design that elevates the product to accurately represent the quality.
Product packaging does more than communicate the ingredients and name of a product, it either elevates the perception of product quality or it detracts from it. It’s the first impression your product makes on your customers. The previous packaging designs of the Insight Herbals products were over-simplified and hand-made. Sometimes these elements are appropriate for a product, but Insight Herbals’ products are premium, handcrafted products that deserve packaging that reinforces these characteristics. That’s exactly what our goal was for the packaging redesign.
We designed new packaging that incorporated the new brand elements, astrological influence, stunning imagery, and beautiful typography to leave an incredible first impression on customers.
eCommerce optimization that ensures quality sales.
The eCommerce online retail world is highly competitive, especially when large online retailers are competing for the same search results and customers. For your eCommerce store to be successful, at minimum, it needs to be optimized to compete in this online search space. Without optimization, clients will not find your website online. As a key component of every website design and build, True Creative optimizes site speed, website page meta data, keyword usage, and page content to ensure that it is poised to appear within search rankings amongst other eCommerce websites that compete within your specific industry.
