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Website redesign & management; building a successful marketing platform to ensure campaign performance
Northstar Lifts is a disability access provider in NY State, servicing consumers and commercial properties across upstate NY with stair lifts, wheelchair ramps, elevators, vertical lifts, and more. When Northstar Lifts engaged us, their website was being managed and controlled by another agency and was not strategically optimized for SEO ranking–he was receiving minimal website traffic and very few website leads.
Strategically optimized website SEO, to drive website leads and engagement that grew the business
A website without search engine optimization is essentially invisible online–you won’t be found. We researched competitor websites, industry search trends and priority keywords, rebuilt and redesigned his website from the ground up with SEO considerations in mind, wrote the website content according to the newly optimized site structure, and launched paid search advertising efforts to build his business.
Paid Search advertising highly targeting consumers through Google search
Paid Search advertising is a highly effective method for targeting consumers searching online for your products or services. Though the ad formats are text only and have a higher cost-per-click than other forms of advertising, the ad method continues to generate significantly higher ad engagement than most channels. This is because you’re targeting individuals online that are already searching for products or services you offer, meaning they are more likely to engage with you compared to a more “blanketed” advertising approach.
To-date, we’ve managed 4 ad campaigns simultaneously for Northstar Lifts reaching over 280,000 people searching in Google and driving almost 9,000 visitors to the website.
